Trading Central has supported investment decisions through innovation since 1999. Beginning as a leader of automated technical analysis, the company has since expanded to provide a broad spectrum of research solutions including news, sentiment, fundamentals and economics. Today, Trading Central's award-winning tools are trusted with over 80 million provisioned investor accounts globally, creating a recognizable brand forged on quality and trust.
The purpose of this guide is to enable customers and partners to make the most of the Trading Central brand, connecting visual elements with helpful guidance on usage. Should you have any questions regarding the correct use of the TC brand, please contact the marketing team at marketing@tradingcentral.com.
We're firm believers personalization delivers the best results. We've adapted our core company description to align with the needs of our common audience types. Please select the category which makes the most sense for your needs.
As an early leader in fintech, Trading Central’s brand colours reflect the early history of financial technology. The green and black are derived from the old computer screens used in financial markets where green light was projected on a black board. The ellipse with signature rivets represents the continuous nature of global markets and our 24H coverage. The uppercase characters convey the authoritative tone and perspective our experts and analytics provide on market research.
As a premium, one stop shop for investment decision support, we firmly believe the best way to support online brokerages is by facilitating the long-lasting success of their investing customers. Our embeddable research applications offer a diverse analytical scope, unique fusion of AI and analyst expertise, and 24H multi-asset global coverage. Through the world’s leading brokerage brands, our tools empower investors to find opportunities, optimize their strategies and enjoy running their own portfolios.
Trading Central has been supporting investment decisions through the world's most admired brokerage and wealth tech brands since 1999. As a one-stop shop for quality financial research, we offer a diverse analytical scope, unique fusion of AI and analyst expertise, and 24H multi-asset global coverage all rolled into beautiful user interfaces. Learn about our award-winning, embeddable research solutions: www.tradingcentral.com
As an early leader in fintech, Trading Central’s brand colours reflect the early history of financial technology. The green and black are derived from the old computer screens used in financial markets where green light was projected on a black board. The ellipse with signature rivets represents the continuous nature of global markets and our 24H coverage. The uppercase characters convey the authoritative tone and perspective our experts and analytics provide on market research.
Primary logo to be used when promoting our services
.png){kind=logo}
For dark backgrounds
For coloured backgrounds
This alternative logo is to be used in cases where space is restrictive to legibility, when placed directly above competing headlines or on secondary pages when the main logo has already been used.
For dark backgrounds
For coloured backgrounds
The following variations are intended for specific uses where restrictive pixel dimensions render the main logos illegible.
Webclip
Social media profiles
Favicon: For browser tab icons only
To ensure the Trading Central logo maintains an impactful presence, please respect the following spacing and sizing guidelines. Should designs provide spacing smaller than the minimum dimensions provided below, please refer to the tagline-less and web variations.
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.png){kind=logo}
Please respect theTrading Central logo proportions. It should never be distorted and variations should be used if sizing is restrictive.
Ensure the logo is always clear and legible within the context it is being used. The different colour variations provide the flexibility required to ensure proper contrast between the logo and the background in a variety of settings. If the logo is being placed over an image, ensure the image is not too busy or consider a semi-opaque overlay.
