Why dollar cost averaging losers is a losing strategy

By

Gary Christie

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December 17, 2024

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Why dollar cost averaging losers is a losing strategy

Dollar Cost Averaging (DCA) involves regularly investing a fixed amount of money into a specific asset at set intervals, regardless of its price. However, this strategy may not be optimal for all investors.

Trend followers and momentum traders focus on aligning their investments with the market's direction to maximize gains and minimize losses. In contrast, DCA's commitment to consistent investments regardless of market conditions can lead to increased exposure to declining assets and missed opportunities to invest in upward-trending markets.


Like most traders, my goal is to avoid losing money, and I choose not to risk additional capital on a losing position in the hope it will recover. Relying on hope rather than a strategic approach can result in larger losses, making DCA less ideal for those who prioritize active risk management and trend alignment.

I am reminded of an iconic image of legendary trader and hedge fund manager Paul Tudor Jones, where the phrase "Losers average losers" is prominently displayed above his desk.  While "averaging down" might seem logical as a way to lower your cost basis, it often magnifies losses and ignores a crucial market signal: The trend is moving against you.

Instead of preserving capital, traders who double down on losers, mirroring the mindset of "catching a falling knife," where the drop is assumed to be temporary, increase their risk, tie up valuable capital, and let emotions like hope and denial drive their decisions.

Smart traders know that cutting losses quickly and focusing on winning positions is the key to success. Averaging down may feel like fixing a bad trade, but in reality, it often compounds the problem. In trading, it’s far better to respect the trend, manage risk, and add to strength, not weakness.

In trading and investing, the difference between success and failure often comes down to strategy and mindset. Smart traders focus on building on strength by scaling into positions as prices hit new highs. Meanwhile, the uninformed trader often makes the mistake of averaging down, adding to losing positions in the hope of a recovery.

Why scaling in on new highs works

Stock price breakout

When a stock reaches a new high, it signals momentum and strength. The market is validating the upward trend. Smart traders use this as confirmation to buy and add to winning positions, allowing them to maximize gains while managing risk. By combining this strategy with tools like stop-loss orders, they lock in profits if the trend reverses, ensuring they don't turn a winner into a loser.

For example, a trader buys a stock at $100. When it moves to $110, they add to their position and place a stop loss at the purchase price of $100, and again at $120, raising the stop-loss order to $110. If the stock reverses, their stop-loss protects the gains they've built along the way.

The pitfalls of averaging Down

On the other hand, the uninformed trader often fights the market. When a stock falls, they add more to their position to lower their average cost. This is based on hope, not strategy, and ignores the trend. Adding to a losing position can lead to bigger losses and blown-up accounts.

TC Technical Views, MCHP Bearish trend.

Imagine a trader buys the above stock Microchip Technology at around $96 in May, just before it hit its annual high. If they continue to average down with each significant price drop, purchasing additional shares at $88, $83, $73, $63, and so forth, they would compound their losses, ultimately losing nearly half of their initial investment. The trend still remains bearish according to Trading Central's Technical View.

Furthermore, their position would become larger than the original investment, increasing the amount of capital exposed to a declining asset. This surplus capital could have been allocated to other investment opportunities had the trader implemented a stop loss near gap support around $87 at the time of the initial purchase, thereby capping the maximum loss at approximately 9%. As the stock price continues to fall, these unchecked losses would have escalated, all because the trader ignored the market’s clear downward trend.

The Lesson

The market rewards those who follow its signals, not those who fight them. Build on success, not failure. Smart traders ride the trend, scailing into winners and cutting losers quickly. Averaging down may feel like a way to "fix" a bad trade, but in reality, it often magnifies the problem.

Focus on strength, follow the trend, and let the market confirm your strategy. Additionally, remember that you can always re-enter a stock after being stopped out if your trading criteria indicate that the conditions are favorable for a new entry.

How does Trading Central help?

Trading Central tools, such as Technical Insight and Technical Views, empower traders to make objective, evidence-based decisions by providing clear technical signals. These tools help identify trends, reversal patterns, stop-loss levels, and key risk management points, enabling traders to avoid chasing falling knives and instead focus on building positions in assets showing strength.

Gary Christie

Head of North American Research
Gary has over 15 years in financial markets. Prior to joining TC, he served as an equity & derivatives specialist with TD Bank and Bank of America. Gary is regularly quoted in Bloomberg News, conducts many education and market outlook webinars for investment institutions all over the world and has been a guest speaker at the New York Traders Expo.

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